Media Bot

An AI-powered media planning platform with a conversational interface for campaign optimization. Combines LLMs with mathematical optimization to maximize ROI across marketing channels.

Features

• Conversational AI Interface — Stage-based chat that gathers campaign requirements (budget, objectives, audience, channels, duration)
• Dataset Upload — Drag & drop CSV/Excel files with historical performance data
• Budget Optimization — SciPy SLSQP algorithm for optimal channel allocation
• ROI Analysis — Automatic calculation of cost efficiency and audience reach metrics
• Channel Support — Meta, Snapchat, Google, TikTok (expandable)
• Session Persistence — SQLite-based conversation history

Technical Highlights

• Together AI (Llama 3.1 70B) for natural language understanding and plan generation
• SciPy optimization for mathematical budget allocation
• Pandas for data processing and analysis
• Framer Motion for smooth UI animations
• Glassmorphic design with dark theme

Tech Stack

How It Works

1. Requirements Gathering — Chat collects budget, objectives, target audience
2. Data Analysis — Upload historical performance CSV/Excel
3. Optimization — SciPy finds optimal budget split across channels
4. Plan Generation — AI creates detailed channel-specific recommendations